About
Built by closers, for closers.
RehashHero is the record from the address to a signature or a worked no-sale. Surveys, Doors, Booking, Present and Sign, and Rehash each do one job. They share the address when you use more than one. The rep sits. The crew builds.
One record
Captured. Booked. The sit. Rehashed or signed.
- 01
Captured
Surveys and Doors bring the address in.
- 02
Booked
Booking sets the sit and keeps it confirmed.
- 03
The sit
Present and Sign runs the table. The rep is the one who sits.
- 04
Rehashed or signed
If it does not sign, Rehash works the reason. If it signs, the crew builds it.
Why we exist
You pay for every lead, and most of them die unworked — a lead nobody called back, an appointment that ghosted, a kitchen-table no that nobody followed up on. Roughly seven in ten in-home appointments end without a signature, and most of those homeowners aren't a no — they're a not-yet. Reps move on to the next door, CRMs fire reminders, and nobody actually closes. RehashHero does.
Trained by the best closers in home improvement
These aren't chatbots running a help-page script. The agents learned their craft from the best in-home closers in this business — the real discovery, the four-step way through any objection, the trial close at the right moment. RehashHero is built by people who've sat at the kitchen table for over 15 years, not a tech founder who read about it. And every conversation makes the agents sharper on your market, your price, your homeowners.
Two things stay human, on purpose
The rep at the table and the crew on the roof stay people. RehashHero writes the booking, the confirmation, the follow-up after a no, and the path around the estimate. It does not install a roof. A manager can read every conversation and step in.
Compliance is foundational
Following up at scale only works if it's done right. Consent capture, A2P 10DLC registration, do-not-call checks, local time-window enforcement, instant opt-outs, and AI disclosure are built into the product — not bolted on later.
Meet the founder
Phil Benham
Phil has spent his career on the selling side of the kitchen table — running in-home appointments for home improvement companies, closing deals face to face, and watching what happens to the seven out of ten that don’t sign on the first visit: nothing. RehashHero exists because he got tired of watching paid-for leads die in a CRM. He trained the agents on the playbooks that actually close — the discovery, the four-step way through an objection, the trial close at the right moment — so every contractor gets a rehash department that works like their best closer, every night, without burning out.
Want to talk shop? hello@rehashhero.com
See it on your own record.
Book a demo. We’ll look at last month’s no-sales and the reason codes.