Pricing · Lead-based & honest about it
How many leads do you want the team to work?
Priced on the leads you put the agents on. Drag the slider — we'll point at the right plan and show what it pays back.
Your monthly lead volume
50
leads / month
You're a
Starter plan
$499 / mo · Up to 50 leads / mo
50
100
175
250
Plan cost
$499/mo
flat monthly
Est. closed deals
6/mo
at ~12% rehash close-rate
Recovered revenue
$87,000/mo
at $14,500 avg ticket
ROI
173×
return on platform fee
Rehash my lost dealsEmail me this quote
Numbers based on industry-typical roofing/HVAC/window ticket sizes. We'll tune to yours during onboarding. Prices exclude applicable sales tax.
No setup fees on Pro & belowMonth-to-monthROI tracked in-app
Included on every plan
The whole product. Starter to Enterprise.
The rehash follow-up engine
- AI voice calls to no-sale appointments — up to 20% of the channel mix (Voice+ → 50%)
- Two-way SMS + email follow-up cadences
- Relentless cross-channel escalation — text → call → email, every attempt, until they answer
- Speed-to-lead — first outreach within a minute of the lead landing
- Differentiated 90-day post-appointment follow-up
- The Hero overcomes objections — closes the deal or books the second sit
- Autonomous closing tools — tier-switch, financing scenarios, competitor-quote capture
- Above-cap decisions escalate to a manager — bounded by your spend caps
- Books and confirms new in-home appointments automatically
- Tokenized links — inspection summary, payment calculator, warranty comparison
- Live handoff to your manager the moment a human is needed
- Sale-made tracks — install prep, referrals, reviews, alternate products
Appointment setting (purchased leads)
- Works purchased aggregator leads — Angi, HomeAdvisor, Modernize, and the rest
- Qualifies, overcomes objections, and books the in-home sit-down
- Hands the kept appointment to the confirmation cadence — no gap, no cold lead
- Setter worklist — every working lead, with its outcome, on one screen
Estimates & signing
- Build and send polished, branded estimates
- ESIGN/UETA type-to-sign — customers sign in-platform, full audit trail
- Editable clause library — TX 3-day rescission, mechanic's lien, ESIGN consent
- Financing offer library — add the plans your customer qualified for
- Change orders on signed agreements, with re-generated PDF
- "Mark as signed externally" for DocuSign or paper deals
Compliance, built in
- Real-time TCPA consent capture + DNC scrub before every contact
- AI voice disclosure per the FCC ruling
- Local-time-window enforcement — no contact before 8am or after 9pm
- A2P 10DLC registration help
- Full audit trail on every contact and every override
Visibility & control
- Manager dashboard with live AI conversation view
- Recordings + transcripts of every AI call
- Read-only agent brain viewer — the exact playbook each agent follows
- Capability toggles — flip any agent ability on or off per company
- Conversation case files — every autonomous move on a timeline
- Competitive-intel dashboard — who you're losing to, and at what price
- Pipeline and rep performance attribution
- Rehash performance analytics — recovered deals, close-rate uplift
- Per-company config — business hours, approvals, branding
Compare all plans
Same product on every plan. Promise.
Every feature on every plan — volume, seats, and how much we hold your hand are the only differences. The one paid add-on is Voice+, which lets the Hero spend more of the follow-up on live calls (it's the priciest channel, so we meter it).
Starter
$499
/mo
Up to 50 leads / mo
$9.98 / lead
+ Voice+ $249/mo → 50% voice
Monthly rehash leadsUp to 50
Team seats (incl. manager)3
Onboarding & script reviewSelf-serve
SupportHelp center + email
Pro
★ Most popular
$799
/mo
51–100 leads / mo
$7.99 / lead
+ Voice+ $399/mo → 50% voice
Monthly rehash leads51–100
Team seats (incl. manager)10
Onboarding & script reviewGuided (2 sessions)
SupportHelp center + email
Scale
$1,199
/mo
101–175 leads / mo
$6.85 / lead
+ Voice+ $599/mo → 50% voice
Monthly rehash leads101–175
Team seats (incl. manager)20
Onboarding & script reviewWhite-glove
SupportDedicated Customer Success
Enterprise
$1,699
/mo
176–250 leads / mo
$6.80 / lead
+ Voice+ $849/mo → 50% voice
Monthly rehash leads176–250
Team seats (incl. manager)Unlimited
Onboarding & script reviewWhite-glove + on-site
SupportCSM + Slack + 99.95% SLA
What changes between plans
Only three things. Everything else is included.
Monthly rehash leads
Up to 50
51–100
101–175
176–250
Team seats (incl. manager)
3
10
20
Unlimited
Onboarding & script review
Self-serve
Guided (2 sessions)
White-glove
White-glove + on-site
Support
Help center + email
Help center + email
Dedicated Customer Success
CSM + Slack + 99.95% SLA
★ Note 1 — Leads
A "lead" is one prospect uploaded into the rehash queue. Re-engagement across calls, SMS, and email counts as one lead, not three.★ Note 2 — Overages
Exceed your plan and we keep working leads. Overage rate: $9.98 / $7.99 / $6.85 / $6.80 per lead, plan-matched. Or move up for next month.★ Note 3 — Annual
15% off annual, billed up front. Move down a plan at renewal any year, no questions. Enterprise is contracted separately.Running more than 250 rehash leads a month? Let's build you something custom →
What the math looks like in the wild
Modeled on a ~70% no-sale rate and an 8–22% rehash recovery at a $14.5k average ticket. We show the conservative end — your mileage varies by trade, ticket, and follow-up window.
Pro · $799/mo
$87k
recovered pipeline
6 rehashed deals in month one — about 9% of 70 worked leads, at a $14.5k ticket.
— Roofing co · Tulsa
Scale · $1,199/mo
$188k
recovered pipeline
13 second appointments closed across three crews. CSM tuned scripts weekly.
— Window installer · Phoenix
Enterprise
$780k
recovered pipeline
Recovered across every location last quarter, with Voice+ running hard.
— HVAC regional · Carolinas
FAQ
Questions you'd ask before signing.
No. Every plan — Starter to Enterprise — includes the entire product: the full rehash follow-up engine (voice, SMS, email), estimates and in-platform signing, and all the compliance built in. Plans differ only by how many leads we work each month, how many seats you get, and how hands-on the onboarding and support are.
Done reading?
Let's get you set up.
90-minute onboarding. Hero is in your queue the same afternoon.